Who are we?

Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.

We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.

We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us!

About The Role

Help bring Cohere's enablement strategy to life for our field teams in APAC. This generalist role will build and manage programs end-to-end, from design through rollout, measurement, and iteration, while working directly with managers and reps to ensure enablement drives results. You'll report to the Head of Sales Enablement and help establish operational rigor as this global function scales.

Key Responsibilities

Own enablement programs from design through rollout, measurement, and iteration

Partner with Product, Marketing, Sales Leadership, and RevOps to align GTM priorities and embed enablement into every stage of the sales lifecycle

Create and curate high-impact resources (playbooks, battle cards, demo scripts, certification programs) for Cohere's solutions

Establish KPIs (win rates, sales cycle efficiency) and use analytics to refine initiatives and prove ROI

Operationalize MEDDPICC methodology into everyday seller behavior (deal reviews, coaching, planning)

Build certification paths that accelerate new seller productivity across regions and cultures

Maintain and evolve the enablement content platform to ensure global adoption

Identify automation opportunities for repeatable work, and develop practical AI workflows that improve team output

Work directly with field leadership on joint calls, deal coaching, and in-market visits

Translate field insights into updated content, playbooks, and qualification guides

Keep sellers current on product lineup, competitive positioning, and use-case narratives

Balance live training, program management, and strategic planning across time zones

Measure program impact (ramp time, win rates, pipeline generation, deal velocity) and report to leadership

Qualifications

5+ years in sales enablement, sales training, revenue operations, or related GTM role (B2B SaaS/tech preferred)

Experience supporting multi-region sales organizations with cultural/time zone awareness

Proven ability to design and ship programs from scratch

AI-fluent with track record of scaling enablement using AI tools

Field-oriented approach—you thrive on direct deal reviews and coaching

Mastery of enterprise sales methodologies (e.g., MEDDPICC, Command of the Message) and CRM systems (e.g., Salesforce).

Clear communication across all levels (reps to leadership)

Comfort with ambiguity and building in fast-paced environments

Bachelor's degree or equivalent experience

Nice to Have

Technical fluency in AI/ML concepts (RAG, model selection, competitive differentiation)

Enterprise software sales experience

Sales enablement/instructional design certification

Hyper-growth enablement scaling experience

Additional regional languages

Full-Time Employees at Cohere enjoy these Perks

A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.

Full health and dental benefits, including a separate budget for mental health.

RRSP matching, 401K, Pension Scheme.

100% Parental Leave top-up for up to 6 months, for either parent.

Annual enrichment benefits:

Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.

Education & learning stipend for conferences, courses, and coaching.

6 weeks of paid vacation (30 working days!)