Performance Marketing Specialist, Paid Search & Media
About You
You’re a hands-on performance marketer who loves the detail of paid search. You’re equally comfortable building a Google search campaign from keywords to negatives and walking stakeholders through what the results mean. You bring rigor to QA, curiosity to testing, and the discipline to keep budgets on pace without losing sight of pipeline.
About Us
Constructor is the next-generation platform for search and discovery in ecommerce, built to explicitly optimize for metrics like revenue, conversion rate, and profit. Our search engine is entirely invented in-house utilizing transformers and generative LLMs, and we use its core and personalization capabilities to power everything from search itself to recommendations to shopping agents. Engineering is by far our largest department, and we’ve built our proprietary engine to be the best on the market, having never lost an A/B test to a competitive technology. We’re passionate about maintaining this and work on the bleeding edge of AI to do so.
Out of necessity, our engine is built for extreme scale and powers over 1 billion queries every day across 150 languages and roughly 100 countries. It is used by some of the biggest ecommerce companies in the world like Sephora, Under Armour, and Petco.
We’re a passionate team who love solving problems and want to make our customers’ and coworkers’ lives better. We value empathy, openness, curiosity, continuous improvement, and are excited by metrics that matter. We believe that empowering everyone in a company to do what they do best can lead to great things.
Constructor is a U.S. based company that has been in the market since 2019. It was founded by Eli Finkelshteyn and Dan McCormick who still lead the company today.
About the Position
We’re looking for a Performance Marketing Specialist to lead our Google programs and run paid media across Search, YouTube, Display, DOOH, and LLMs.
Our buyers are ecommerce and retail leaders, and paid media is how many of them first hear from us. In this role, you’ll turn Sales and Demand Gen goals into campaigns that reach the right people at the right stage and build pipeline. You’ll own the channel end-to-end: planning, building, QAing, targeting, pacing, testing, reporting, and optimizing.
This is a hands-on, in-platform role. You’ll work alongside our Paid Social Specialist and partner closely with our Sales, Customer Marketing, Demand Gen, Creative, Product Marketing, and EMEA teams.
What makes this role different:
You’ll own Google as a channel, not a slice of it. Planning, build, testing, and reporting all sit with you.
You’ll work directly with Sales and Demand Gen, so you’ll see how your campaigns turn into pipeline.
You’ll run a broad mix of channels, from Search and YouTube to DOOH and LLMs.
You’ll lead weekly cross-channel optimization syncs, which gives you a voice in how the whole paid program performs.
What You’ll Do
Strategic Planning
Plan, launch, and optimize ads for Google (Search/YouTube), Display, DOOH, and LLMs.
Translate Sales and Demand Gen goals into plans by stage, persona, and segment.
Shape copy and creative strategy with Creative, Customer Marketing, and Product Marketing, so each audience gets the right message.
Execution and Quality Assurance
Build search campaigns end-to-end, including keyword strategy, match types, negative keywords, bidding, ad copy, audiences, and assets.
Run rigorous QA across copy, assets, campaign structure, audiences, UTMs, and keywords before anything goes live.
Partner with our EMEA team to localize global campaigns for their markets.
Track tasks, requests, and SLAs in Asana so work stays visible and on schedule.
Audience Targeting and Management
Own audience list hygiene and targeting across platforms.
Build audiences from first- and third-party data.
Manage pixels and primary vs. secondary conversion architecture, so campaigns optimize toward the actions that matter most.
Budget Pacing and Management
Manage budgets against lead volume, lead quality, conversion, pipeline, and ROI.