About Comfrt

Comfrt LLC is the #1 Hoodie Brand in the U.S. and the #1 Apparel Brand on TikTok globally—built on a mission to support mental health and create everything comfortable for an easy, stress-free, cozy lifestyle. Our elevated basics are worn by millions and loved for their perfect mix of comfort, style, and cultural relevance.

About the Role:

The Associate Merchant will support the Senior Merchant in driving the commercial performance of assigned categories across Comfrt’s growing omni-channel business. This role sits at the intersection of Product, Merchandising, Planning, Finance, Marketing, eCommerce, Retail, International, and Operations, helping translate product strategy into commercially successful assortments. The Associate Merchant will be highly analytical and execution-oriented, with responsibility for supporting assortment planning, sales and inventory analysis, buy recommendations, channel allocations, SKU setup, PO readiness, and launch execution. This individual should be comfortable working in a fast-paced, high-growth environment where priorities move quickly and decisions are grounded in both customer insight and business performance

What You'll Do:

Assortment & Line Planning

● Partner with the Senior Merchant and Product team to build and maintain seasonal and monthly assortment plans by category, collection, color, size, and channel.

● Support the development of line plans that balance core business, newness, seasonal programs, and innovation.

● Maintain accurate assortment information across product line plans and merchandising tools.

● Ensure styles, colors, pricing, launch dates, channels, and intended product positioning are clearly documented.

● Identify assortment gaps, duplication, and opportunities based on sales trends and customer demand.

● Support assortment localization across eCommerce, Retail, International, Amazon, and other emerging channels.

Buying & Inventory Management

● Support initial buy recommendations using sales history, forecast, inventory position, launch expectations, and planned sell-through.

● Prepare unit recommendations by style, color, size, and channel for review with the Senior Merchant, Product, Planning, and Finance.

● Monitor inventory levels and recommend reorders, reductions, transfers, or exits based on performance.

● Track incoming inventory against launch dates and identify potential inventory risks early.

● Partner with Planning and Finance to understand open-to-buy, inventory investment, and financial implications of recommendations.

● Help ensure approved buys are translated accurately into SKU and PO requests.

Business & Sales Analysis

● Own recurring analysis of category performance including:

o Sales

o Units

o AUR

o Sell-through

o Inventory

o Weeks of supply

o Margin

o Productivity by style/color

o Channel performance

● Prepare weekly selling recaps and identify key wins, misses, risks, and opportunities.

● Analyze new product performance versus expectations and provide actionable recommendations.

● Monitor core styles and recommend chase opportunities based on demand.

● Support hindsight analysis to inform future assortment, pricing, color, and investment decisions.

● Become deeply knowledgeable about the assigned categories and proactively bring recommendations—not just data—to the team.

Commercial Strategy & Channel Execution

● Support the Senior Merchant in determining the right assortment and inventory strategy by channel.

● Help build assortments for U.S. eCommerce, International, Retail, and emerging channels based on customer and business needs.

● Track channel-specific buys and ensure allocations are reflected accurately in internal systems and POs.

● Partner with cross-functional teams to identify incremental unit needs when products expand into additional channels.

● Support pricing and promotional analysis while protecting margin and overall brand positioning.

Go-to-Market & Launch Readiness

● Partner with Product, Marketing, Creative, eCommerce, Planning, and Operations to ensure products are commercially ready for launch.