Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, intellectual property, and transactional and corporate matters. The firm is internationally recognized for representing Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion. At Crowell & Moring, exceptional client service begins with exceptional people. We are committed to delivering responsive, high-quality, and professional service to our clients and to one another, while continuously elevating standards of excellence across every aspect of our work.

Job Summary

The Senior Business Development Manager works with and supports her/his assigned Practice Groups, along with cross-practice, industry-focused working groups and client service teams. The Senior Manager leads group business development initiatives, supports and coordinates branding and marketing efforts, and assists with day-to-day group business development activities. The Senior Manager will serve as a senior business advisor to Practice Group Leaders, Business Collaboration Partners and attorneys in their assigned practice groups. The Senior Manager will report to a Business Development Director or Senior Business Development Director. This position will also work collaboratively with other members of the business development team, as well as the branding, communications, pricing, finance, practice management, recruiting, innovation, information systems, and diversity, equity and inclusion teams to execute on practice group and firm priorities.

Job Responsibilities

Partners with department, practice, and working group leaders to develop and execute annual business development plans, including expanding and diversifying existing client relationships, attracting new clients, identifying areas for cross-selling, and collaborating with attorneys in other practice groups to drive business growth and market visibility.
Through group and market-centric “fluency,” contributes high-level business development advice and guidance that demonstrates a thorough understanding of the group’s experience, business, client base, market forces, and competitive landscape in particular sectors.
Brings new ideas and proven approaches to the table to support client retention and expansion and brand elevation.
Develops formal and informal pitch materials and proposal responses that reflect a clear understanding of the opportunity and a focus on positioning relevant experience, knowledge and value-added offerings.
Collaborates with practice leadership, as well as marketing and recruiting leadership, to develop messaging, materials and successful strategies to advance and capitalize on lateral recruiting efforts.
Supports the integration of lateral partners and senior counsel, including working with practice group leadership to develop a detailed roadmap and facilitating strategic introductions and business pursuit opportunities.
Develops compelling marketing collateral, website descriptions, experience lists, and other client facing materials; ensures materials are up to date by managing group knowledge management efforts.
Analyzes client and market intelligence to inform business development and branding initiatives and to capitalize on opportunities.
Supports client service teams as assigned.
Supports firm-wide knowledge management efforts for assigned groups, including with regard to the firm’s CRM and experience management platforms.
Identifies and pursues opportunities, in collaboration with the firm’s communications team, as appropriate, to increase brand awareness and profile for the practices, including sponsored events, in-house training presentations, professional speaking opportunities, firm alerts, media opportunities, and published articles.
Plans and orchestrates client development events with group attorneys.