CRM Consultant

Budapest, hybrid

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

JOB PURPOSE

This position sits in our Marketing & Technology service, supporting teams across EMEA. We combine data, technology, creative content, and paid media to crack brands’ business problems and drive revenue through digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include eBay, Open AI, VISA, Meta, and The White Company.

As a CRM Lifecycle Consultant, you translate CRM and Digital Marketing strategy into concrete CRM (email, SMS, push) campaigns, journeys and segmentation. You focus on the “what”, “when” and “where” of customer interactions throughout the lifecycle, ensuring campaigns are relevant, timely, and aligned with business goals and customer experience principles.

You collaborate with CRM and digital marketing managers, bridging high-level strategy and hands-on execution. You own tactical journey designs, customer behavior insights, and end-to-end campaign management, overseeing operational execution and optimization across monthly and quarterly planning horizons.

WHAT YOU’LL DO

Concept and build end-to-end lifecycle journeys, including welcome, onboarding, engagement, upsell, retention, loyalty, and winback programmes;
Define audiences, segmentation logic, triggers, lifecycle moments, and messaging principles across touchpoints;
Act as end-to-end campaign owner, oversee planning, operational execution, monitoring, and optimization of CRM campaigns;
Conduct performance reviews (QBRs) of lifecycle programs and email campaigns, leveraging metrics (KPIs, conversion, retention) to recommend improvements;
Ensure all CRM journeys, campaigns, and content align with strategic goals, customer experience principles, and brand guidelines;
Work closely with Activation teams to brief journey and campaign requirements, and with Engineering teams to define data needs, tracking, and technical dependencies;
Collaborate with senior and medior colleagues, learning and contributing to lifecycle strategy, execution, and campaign management;
Act as the bridge between high-level strategy (CRM/Digital Marketing Strategists) and execution (Activation & Engineering).

WHAT YOU BRING

2-4 years of experience in CRM, marketing automation, lifecycle marketing, or customer journey design, preferably in a client facing role;
Solid understanding of customer behaviour, lifecycle thinking, and segmentation models;
Hands-on experience with one or more CRM platforms (like Salesforce Marketing Cloud, Bloomreach, Adobe Campaign, Microsoft Dynamics, SAP Emarsys and others);
Experience managing end-to-end CRM campaigns, from planning to execution and optimization;
A data-informed, performance-driven mindset with strong familiarity with CRM KPIs;
A structured way of working, with strong stakeholder management and collaboration skills;
Experience in an agency or complex, multi-disciplinary environment is a plus;
Located and available to start working directly from our Budapest offices;
Full working proficiency in English.

WE OFFER

Private health insurance and access to a range of healthcare and preventive services;
Sports & cultural benefits to support your wellbeing and work-life balance;
Dog-friendly office;
Hybrid working policy;
A reputation for doing good. DEPT® has been a Certified B Corp® since 2021.
Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!
The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications;