Team: International Growth - International B2B

Location: Melbourne - Australia (hybrid work model - 2 days a week in the office)

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

About the Job

We are seeking a strategic, highly autonomous Marketing Manager, International B2B, who loves building scalable systems, navigating open-ended briefs, and driving expansion across international B2B dining and hospitality markets. In this role, you will lead the end-to-end content strategy, execution, and optimisation of growth hacking projects, prospecting initiatives, and customer engagement campaigns. By obsessing over iteration speed, multi-channel attribution, and AI-enabled workflows, you will connect lead tracking data across all channels to eliminate inefficiencies and accelerate acquisition velocity. Working from our Melbourne office in a hybrid capacity, you will collaborate teams and channel owners, brand marketers, and diverse global cultures to elevate team performance.

Responsibilities

Design, build, and scale high-impact growth hacking systems and marketing campaigns to accelerate B2B customer acquisition and expansion across international markets.
Plan and produce B2B content campaigns e.g. research, case studies, gated assets, that speak to restaurant and hospitality decision-makers and convert into qualified pipeline, working with SEO teams where useful but owning the storytelling angle end to end.
Own and optimise the end-to-end content strategy, email and website creation, and lead gen campaigns to maximise audience engagement and pipeline conversion.
Deep understanding of full-funnel data, campaign tracking, and how all systems integrate with the sales CRM.
Maintain robust end-to-end B2B lead tracking reporting and multi-channel attribution frameworks to accurately connect touchpoints across the entire buyer journey, including content-sourced leads.
Leverage AI tools and predictive analytics to enhance audience segmentation, campaign personalisation, and operational efficiency across marketing workflows.
Lead experimentation roadmaps, executing rapid A/B and multivariate tests to continually improve iteration speed, conversion rates, ROI, and customer lifetime value.

Minimum Qualifications

8+ years of relevant experience in growth marketing, lifecycle marketing, or performance marketing within a B2B environment.
Demonstrated ability to connect the dots on multi-channel B2B attribution, full-funnel lead tracking, and campaign performance measurement.
Experience producing B2B content (research, case studies, gated assets) with a clear line from content to lead generation, not just brand awareness.
Proven track record as a proactive builder who thrives with ambiguous briefs and excels at solving complex operational inefficiencies.
Strong understanding of full-funnel data, lead tracking, and attribution frameworks.
Practical experience applying AI tools or automation to streamline marketing workflows, campaign execution, and data analysis.
Hands-on experience building landing pages and web assets with strong knowledge of HTML, CSS and Wordpress, as well as building email campaigns.
Proficiency in managing core B2B marketing systems, including Salesforce and Marketo.

Preferred Qualifications

Experience driving international B2B growth and collaborating effectively across diverse cross-cultural markets.
Strong writing/editing instincts, with experience briefing designers or working with content/SEO/brand teams to ship polished assets fast.