Director of Demand Marketing
- Market p25–p75
- $102k–$168k
- Opened · 30d
- +1
- Closed · 30d
- −1
- Opened · 7d
- +2,2989% of open
- All other
- 625,532open
At Podium, we build an AI Workforce that helps local businesses turn every conversation into revenue. More than 60,000 businesses across Auto, Home Services, and Aesthetics trust Podium to drive growth 24/7, from capturing new leads to re-engaging past customers.
Two and a half years ago, we made a deliberate shift from building software for local businesses to building AI Employees that work for them. Every local business struggles to answer every call, lead, and follow-up. Our AI Operating System and AI Workforce fill that gap. We’ve crossed $150M in AI ARR, deployed more than 20,000 AI Employees, and helped customers generate over $13B in revenue.
Inc. Magazine named Podium the Best AI Implementation, OpenAI highlighted us for building AI Agents that drive revenue, and G2 ranked us the #1 AI Agent for Business Operations.
Podium is AI-native in every sense. We build AI for our customers, we build AI tools for ourselves, and we use AI in every role across the company.
We hire exceptional people, hold them to high standards, and give them room to make an impact. We look for people who are all-in on AI and eager to stay on the cutting edge, both in what we build for customers and in how they operate day to day. If you’re hungry for growth, aligned with our operating principles, and ready to get to work, you won’t find a better place to accelerate your career.
About the Role
We are transforming the way small businesses operate with an AI workforce, and we're hiring a Director who will run marketing demand generation end-to-end. Think of this as the CMO of a sub-vertical: you own the monthly revenue, pipeline, and efficiency numbers the business is counting on. You own the strategy and channel execution to get there.
This is a builder and operator role: you'll roll up your sleeves, drive critical projects, lean in deeply with a team of direct and indirect reports, and IC where needed to get the job done. You're deeply performance and demand focused.
The right person is highly biased towards action, hungry to drive impact, exercises extreme ownership, thrives at a startup pace, and can set a vision that inspires the team. You're a heavy AI user, passionate about building a marketing engine at the bleeding edge of what's possible.
This role is required to be in office 5 days per week at our Lehi HQ.
What You'll Own
- Set an integrated marketing strategy that delivers on demand targets and rallies the team. Set the vision, set the pace, and hold the org to it.
- Hold full accountability for marketing's monthly revenue, pipeline, and efficiency targets, plus the levers underneath them: channel mix, budget allocation, execution, comms calendar, and demand content. You own the number and how it gets hit.
- Track pacing and pipeline against targets, and proactively lead the team in building and executing on gap plans the moment funnel targets slip.
- Lead, coach, and raise the ceiling for a lean team of direct reports owning trade show/events, partner marketing, webinars, third-party media, lifecycle and content marketing channels.
- Proactively collaborate with a team of indirect reports (centralized marketing subject matter experts) across digital channels, AEO/SEO, and web, to execute on the highest impact strategies in your vertical.
- Rigorously measure the efficacy of tactics/channels/funnel and continuously optimize via experimentation. Align marketing portfolio bets to maximize impact.
- Manage the vertical budget, spending within profitability constraints, surfacing opportunities. Drive AOP planning prep and recommendations.
- Regularly report on marketing performance and strategy to leadership / exec team.
- Set the standard for AI-first marketing in tooling, planning, and agent building, deploying AI workflows that transform impact.
- Work closely with marketing leadership across other verticals (auto, aesthetics) and partnering functions (design, product marketing) to prep for launches, align on resourcing and positioning. Align with Sales, CS, Product, Finance, and Revenue Operations leaders on goals and priorities.