Marketing Data Scientist
Scopely is seeking a Marketing Data Scientist to join our Marketing Analytics team in Barcelona, Spain, on a hybrid basis.
At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people worldwide daily.
As a Marketing Data Scientist, you will be part of the Marketing Analytics team, which is responsible for executing the cross-portfolio analytics initiatives for Scopely’s User Acquisition and Ads teams.
What You Will Do
- develop and maintain models that guide paid media investment, including spend-response curves, player lifetime value forecasts, user acquisition forecasts, and budget optimization approaches
- measure the effectiveness and incremental impact of advertising using sound statistical methods
- work on Ads initiatives to improve player experience while optimizing monetization, enhance our strategy in ads bidding, etc.
- translate model outputs into clear recommendations on where and when to invest, explaining expected outcomes, uncertainty, and key assumptions to marketing and finance partners.
- partner with User Acquisition, Ads, Finance, and Analytics Engineering teams to turn reliable data science into tools and workflows that support recurring marketing decisions
What We're Looking For
- 3+ years of experience as a Data Scientist. Background in performance marketing and mobile free-to-play gaming is strongly preferred
- excellent analytical and problem-solving skills, with a track record of using data to drive meaningful outcomes
- preferred experience in applying marketing modeling techniques e.g., media mix modeling, time series forecasting, segmentation/clustering
- advanced SQL and hands-on Python skills for working with large datasets, developing analyses, and building reliable, scalable models; exposure to Google Cloud Platform and BigQuery is a plus
- working knowledge of visualization tools: Looker (Preferred), QlikView, Tableau, or PowerBI
- proficiency in developing and operating production data science workflows, including orchestration with tools such as Airflow and containerization with Docker; cloud deployment, CI/CD, and monitoring experience is a plus
- strong communication skills and the ability to explain clearly to both technical and non-technical stakeholders, influencing decision-making through structured storytelling and data-evidence-based recommendations
- Bachelor’s degree in a quantitative or scientific field, or equivalent practical experience, is a big plus
- experience in the games industry, or interest in video/mobile games and the evolving in-game advertising field, is a plus but not required
At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!
Please ensure that the résumé/CV you attach is written in English.
About Scopely
Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.