Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.

.About the Role

Veeam is seeking an experienced communications leader to shape, build, and protect the company’s reputation across Asia Pacific and Japan (APJ). The Director, APJ Communications, will translate Veeam’s global corporate narrative into locally relevant programs that build trust, strengthen executive visibility, influence customers and industry stakeholders, and support the company’s growth across a diverse set of markets. This leader will own the APJ communications strategy and serve as a trusted adviser to regional executives. They will lead integrated public relations, analyst engagement, and executive communications; direct regional agency partners; prepare the business for emerging issues; and connect regional opportunities and insights to Veeam’s global Corporate Communications organization. The successful candidate will be a collaborative leader who can operate effectively as part of a global, regional, and local team. The role is based in Asia, with a preference for Singapore, but other regional locations are possible, and will require some international travel.

What You’ll Do

Spearhead the APJ communications strategy, driving execution toward desired results.
Adapt clear messaging that supports Veeam’s umbrella awareness and brand reference program.
Oversee the execution of influencer activities across the region, with a specific focus on thought leadership programs and analyst relations, to drive Veeam’s brand visibility and reputation.
Manage and support a network of PR agencies to ensure KPIs are met; keep the team informed and motivated, working together and sharing best practices while utilizing the entire team for solid execution and maximizing Veeam’s brand awareness and thought leadership opportunities across media and other influencers.
Provide regional reputation, media, stakeholder, and competitive intelligence to global communications and APJ leadership.
Identify emerging issues and shifts in stakeholder sentiment that could affect Veeam’s business or reputation.
Use media, analytics, social, and market insights to influence messaging, campaign priorities, and executive decisions.
Surface regional narratives, customer evidence, and market developments that can inform global corporate storytelling.
Advance and drive the positioning program for regional executives, including the creation of storylines and unique opinion angles.
Budget management with forecasting and planning; focus on delivering a strong return from PR activities, with complete alignment to sales and marketing plans for APJ.
Manage regional spokesperson development program in line with corporate messaging and priorities.
Development and support of external messaging on Veeam’s technology and solutions through tight collaboration with key regional and corporate stakeholders.
Liaison and ongoing engagement with Veeam´s partner ecosystem to support strategic campaigns, thought leadership, and customer references.
Drive special communication projects in support of critical corporate communications priorities.
Deep involvement in the region’s customer reference program (focus on win stories and joint communications activities).
Close collaboration with the region’s Senior Vice President on strategic internal communications and employee all-hands.
Drive high-stakes and special projects, including M&A, crisis, and issues management.