Accountabilities

Take full ownership of one or two paid acquisition channels, such as Meta, TikTok, Google, Snapchat, Apple Search Ads (ASA), or native advertising platforms, with opportunities to expand responsibilities based on results.

Manage, optimize, and scale high-performing acquisition campaigns, progressively increasing advertising budgets while maintaining target customer acquisition costs (CAC) and return on advertising spend (ROAS).

Build and optimize scalable user acquisition funnels, from campaign setup and audience targeting to landing pages and conversion optimization.

Conduct high-velocity experiments across creatives, audiences, placements, bidding strategies, and campaign formats to identify growth opportunities and improve performance.

Monitor campaign performance daily using analytics and tracking tools such as Voluum, Google Analytics 4 (GA4), and internal reporting dashboards.

Analyze key performance indicators, including CPA, CAC, ROAS, lifetime value (LTV), retention, and cohort behavior, translating insights into actionable acquisition strategies.

Develop and maintain reporting frameworks and dashboards to support data-driven decision-making, identify performance trends, and guide budget allocation.

Lead the creative briefing process by identifying effective hooks, messaging angles, formats, and concepts based on campaign performance and audience insights.

Collaborate with content, creative, and product teams to develop high-converting advertising assets and landing pages, continuously improving the customer journey.

Implement creative testing systems and processes to reduce creative fatigue, increase production velocity, and maintain campaign effectiveness at scale.

Build and maintain strong relationships with advertising platforms, traffic sources, and external partners, negotiating premium placements and customized commercial opportunities.

Research and test new acquisition channels, advertising networks, formats, and tools, establishing clear evaluation criteria before scaling successful initiatives.

Stay informed about advertising ecosystem developments, platform policies, algorithm changes, and market trends, adapting strategies to maintain performance and compliance.

Identify opportunities to automate campaign management, reporting, and acquisition workflows through internal tools and technology.

Create standard operating procedures, playbooks, and structured experimentation pipelines to improve operational efficiency and support sustainable growth.

Contribute to ambitious user acquisition objectives, including scaling existing campaigns to more than three times their current budgets and supporting significant expansion of the global user base.

Requirements

Between 4 and 10+ years of professional experience in performance marketing, paid acquisition, or user acquisition, with a strong track record of delivering measurable growth.

Demonstrated experience managing substantial paid media budgets, ideally between $300,000 and $1 million or more per month.

Proven ability to take full ownership of campaign strategy, execution, budget management, optimization, and performance results.

Hands-on experience with major paid acquisition platforms, including Meta, TikTok, Snapchat, Apple Search Ads, Google, or native advertising networks.

Strong analytical capabilities and practical experience with GA4, Voluum, conversion tracking, attribution setups, reporting dashboards, and performance measurement tools.

Excellent understanding of performance marketing metrics, including CAC, CPA, ROAS, LTV, retention, and cohort analysis, with the ability to translate data into effective optimization decisions.

Strong creative instincts and experience developing advertising briefs, identifying effective hooks and messaging angles, analyzing creative performance, and iterating quickly.

Experience optimizing landing pages, conversion funnels, and user journeys to improve acquisition efficiency and conversion rates.

Ability to manage large-scale campaigns while balancing strategic planning, hands-on execution, and continuous experimentation.

How Jobgether works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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